Hilton has signed an agreement to open a Hilton Hotels & Resorts property in Thessaloniki, Greece, with the hotel slated to open in 2029. The 184-room hotel will be spread across two buildings: a newly built main hotel with 154 rooms and a heritage building with 30 rooms.
The project is being developed by real estate developer DIMAND under a masterplan designed by architects Foster + Partners. Hilton will manage the property under the agreement.
The hotel will feature a communal area, two restaurants, two bars, fitness facilities, and conference and event space. A rooftop terrace and swimming pool are also planned, offering views over the city and the sea. A neighbouring building is set to house the Philharmonic Orchestra and art exhibitions.
Hilton vice-president of development for Southern Europe Alan Mantin said: “This signing reflects our continued progress and confidence in Greece, a key strategic market for Hilton, and our commitment to growing our portfolio in key destinations to serve a wider range of traveller needs.”
DIMAND chief executive Dimitris Andriopoulos said: “The arrival of an international hospitality brand such as Hilton is a strong indication of the growing maturity of Thessaloniki’s market and of the city’s increasing appeal as both an investment and tourism destination.”
Hilton now has more than 70 operating and pipeline hotels in Greece. The company recently partnered with ORIX Real Estate to open Conrad Kobe in Hyogo Prefecture by 2030.
Why it matters
The signing underscores Hilton's strategic focus on Greece as a key market in Southern Europe. With over 70 hotels operating or in the pipeline, the company is deepening its footprint in a region that continues to attract international tourism. The inclusion of a heritage building in the Thessaloniki project reflects a broader industry trend of integrating adaptive reuse into new developments, which can appeal to travellers seeking authentic experiences. For the local market, the entry of a global brand like Hilton signals growing investor confidence in Thessaloniki as a destination, potentially spurring further hospitality investment in the city.
