Accor has reported robust half-year hotel performance for 2026, with group-wide revenue per available room (RevPAR) rising 4.2% year-on-year. The growth was driven by strong demand in Europe and Asia-Pacific, offsetting continued weakness in the Middle East.
Europe saw RevPAR increase of 5.8%, led by Southern Europe and the UK, while Asia-Pacific posted a 6.1% gain, supported by domestic travel in China and Japan. The Middle East, however, recorded a 3.2% decline in RevPAR, extending a trend that began in late 2025.
Accor’s half-year revenue reached €2.8 billion, up 3.9% from the same period last year. Net profit came in at €312 million, compared to €298 million in the first half of 2025. The group’s EBITDA margin improved slightly to 28.3%.
The company added 12,000 net rooms in the first half, with a pipeline of 78,000 rooms. Accor’s CEO noted that the group remains cautious on the Middle East due to geopolitical tensions and reduced corporate travel.
Why it matters
For travel-trade professionals, Accor’s results highlight a diverging regional recovery. While Europe and Asia-Pacific are driving growth, the Middle East’s persistent decline signals ongoing headwinds for hotel investors and operators with exposure to that region. The data suggests that demand patterns are increasingly fragmented, requiring DMCs and tour operators to adjust sourcing strategies. The strong pipeline indicates continued supply growth, which could pressure pricing in some markets.
