TUI Hotels & Resorts has confirmed plans to open a new TUI Suneo Side hotel in Antalya, Türkiye, in 2027, as part of an eight-property international expansion programme that also includes developments in Spain, Bulgaria, Vietnam, Cambodia, Malaysia and China.
The announcement, made on 4 July 2026, reinforces Türkiye’s position as a key destination for global hospitality investment and underscores Antalya’s continued appeal among international hotel brands targeting high-demand coastal markets.
The TUI Suneo Side will be located in Side, one of Antalya’s most popular Mediterranean resort destinations, known for its beaches, archaeological heritage, luxury resorts and family attractions. The hotel is expected to serve growing numbers of European and international visitors seeking affordable beach holidays combined with cultural experiences.
The expansion reflects TUI’s strategy of strengthening its presence in established tourism destinations while entering fast-growing emerging travel markets. The TUI Suneo brand focuses on delivering comfortable accommodation, family-friendly facilities and competitive pricing for value-conscious travellers.
TUI Hotels & Resorts Chief Executive Officer Artur Gerber stated that the company aims to reach broader customer segments while maintaining its international expansion strategy. According to the company, the latest hotel developments reflect confidence in continued global travel demand and support long-term growth objectives across multiple international markets.
The investment programme covers destinations across both Europe and Asia, targeting markets that continue to experience strong holiday demand from international visitors. The strategy focuses on providing quality accommodation with attractive value-for-money experiences for families, couples and leisure travellers.
Why it matters
The addition of TUI Suneo Side is expected to enhance accommodation capacity in Antalya, support local employment and strengthen Türkiye’s competitive position within the European and international travel market. Large-scale hotel investments generate benefits extending beyond visitor accommodation, including employment during construction and operational phases, increased demand for local suppliers, tourism services, restaurants, transportation providers and excursion operators.
Antalya remains one of the Mediterranean’s strongest tourism performers, welcoming millions of visitors annually through its network of beaches, luxury resorts, historical attractions and international airport connectivity. Side has emerged as one of the region’s most successful destinations due to its combination of ancient Roman heritage, Blue Flag beaches, shopping districts and modern hospitality infrastructure.
The simultaneous expansion across Europe and Asia demonstrates TUI’s balanced investment approach while strengthening its worldwide hospitality portfolio. As travellers increasingly seek affordable yet high-quality holiday options, investments in value-oriented accommodation are expected to play an increasingly important role in shaping future travel trends.
