Hilton is entering new markets and deepening its presence in high-demand destinations this quarter, with a slate of openings and renovations across Europe, Asia-Pacific and the Middle East.
In Greece, the company is set to open four hotels this season in Athens, Corfu, Santorini and Crete, marking a significant expansion in one of Europe's most sought-after destinations. Over the past five years, Hilton has grown its Greek portfolio from one hotel to more than 50, with a further 20 properties under development.
In Asia-Pacific, Hilton is building out its lifestyle portfolio in South East Asia with three new hotels in Thailand, including the first Canopy by Hilton in the market. Beyond Greece and Thailand, the company is broadening its global footprint with brand debuts: Tapestry Collection by Hilton in Kenya, LXR Hotels & Resorts in India and Spark by Hilton in Saudi Arabia.
In renovation news, Hilton Istanbul Bosphorus – a property that has welcomed royalty, celebrities and global icons since 1955 – will unveil a renovation and introduce a collection of new dining experiences.
New Openings
Conrad Athens The Ilisian – Anticipated opening: Spring 2026. The property offers 307 rooms and suites, many with balconies and views over the Acropolis, Lycabettus Hill and the sea, plus signature suites including a penthouse with a private pool. Wellness facilities span more than 2,000 square metres of indoor space, a longevity clinic, indoor and outdoor pools, and a rooftop running track. Dining includes nine bars and restaurants, with the return of the iconic Galaxy as The Galaxy Dispensary and the revival of Byzantino as a grand all-day brasserie.
Conrad Corfu – Anticipated opening: Summer 2026. A beachfront resort on a secluded stretch of southern Corfu, with 136 rooms, suites and villas, most featuring private pools or jacuzzies. Amenities include the Conrad Spa, open-air cinema evenings, a Kids' Club set among olive and eucalyptus trees, and three restaurants and two bars. A signature fine-dining experience is curated by Michelin-starred chef Alexandros Tsiotinis. Guests can explore Corfu's beaches, the neoclassical Achilleion Palace and the island's UNESCO-listed Old Town.
Hilton Honors members can earn 2,000 Bonus Points per stay through April 30 under the Points Unlimited Promotion, which aims to encourage discovery of the company's newest destinations.
Why it matters
The Greek expansion – from one hotel to more than 50 in five years, with 20 more in development – signals sustained confidence in a market that has become a European tourism powerhouse. The addition of four properties in a single season, including two Conrad-branded luxury resorts, suggests Hilton is targeting both high-end leisure and city-break demand.
The Thai openings, including a Canopy by Hilton debut, reflect a broader push into lifestyle segments in South East Asia, where experience-driven travel is growing. Brand debuts in Kenya, India and Saudi Arabia extend Hilton's reach into emerging markets with rising inbound and domestic travel.
The Istanbul Bosphorus renovation, meanwhile, points to a strategy of refreshing legacy assets to maintain competitive positioning in mature urban markets. For travel trade partners, these moves signal new inventory across luxury, lifestyle and midscale segments, with implications for distribution and rate strategies in the affected destinations.
